Free Prize Inside

I am reading the book, Free Prize Inside by Mr Seth Godin. This is in fact the third book of his I have read in the past year. I have also enjoyed The Purple Cow and The Big Moo by Godin.

Godin is into marketing. I find his writings to be extremely interesting. I believe it is both wise and profitable (more people not more money) to market the church. My associate disagrees.

There is a paragraph from the opening chapter of this book that I want to throw out there and get some feedback on. Here it is...

A free prize is the essence of the Purple Cow. Generally, a free prize has two key characteristics. First, it’s the thing about your service, your product or your organization that’s worth remarking on, something worth seeking out and buying. (Alas, most soft innovations {A soft innovation is what you, the marketer, see. If it catches on and becomes something the consumer wants, it is now a free prize} never become free prizes, because most soft innovations aren’t remarkable.)

Second, a free prize is not about what a person needs. Instead, it satisfies our wants. It is fashionable or fun or surprising or delightful or sad. It rarely delivers more of what we were buying in the first place. It delivers something extra. A product or service that carries a free prize is a Purple Cow. {A Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.}

What are your thoughts? Can you see the church fitting into this description? I'd really appreciate some feedback on this one if you read it...