Neat Little Book...

I came across a neat little book last week at Barnes and Noble. It is a short book, only about 80 pages, but I found it to be remarkably interesting and thought provoking.

Seth Godin is in my opinion the guru of marketing. He knows his stuff. I have read several of his books, and usually re-read them once I have finished.

This is not Bible College material. Don't get me wrong, it is not sac- religious by any means, but his writing usually have no mention of the church, or God, or anything else surrounding a religious theme.

I first learned of Godin when I was recommended to read his first big seller which was called, "The Purple Cow." I was instantly hooked. Since then I have read, The Big Moo, Permission Marketing, and Free Prize Inside. This week in two settings I read, "The Dip."

Let me throw a quote to you from the book... “Never quit something with great long term potential just because you can’t deal with the stress of the moment.”

Granted this is not Scripture, but I believe that every single pastor in America can learn from this. Ministry is tough. In fact, sometimes it sucks! There have been multiple times this past year that I have wanted to quit. Be something else. Get a job that you don't have to take home. Quit listening to all the endless nagging. Make some money for a change. Just quit!!! The fact is that the long term potential of the profession that I have been called to do has the best outcome of anything else I could imagine.

The last page of the book says this...

All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don’t have the guts to quit.

Let me highly recommend this book to you. I think that it would be well worth your $10 investment!